Taking inspiration from the ice formations and snowy landscapes in the environs of Audemars Piguet’s home of Le Brassus, the lounge expresses the purity of nature and the passing of time. With water and ice as its main thematic elements, the new stand "Ice Cycle" gives form to the concept of an ice cycle as a metaphor of time. Three key components will anchor Errazuriz’s design: the icicle as a beautiful form, accumulating over time; the water drop, seen as nature’s ticking pulse; and ripples in the water, symbolizing the forward movement of new life. The drips of the melting icicles resemble nature’s pulse, like a beating of a heart or a ticking clock.

The new lounge seeks to remind the viewer of a space of reflection. It includes a soundproof room enveloped with custom-designed panels adorned with patterns of icicles, stalactites, and stalagmites. The space functions as a private vault, with a chiming timepiece at its core. The façade of the lounge includes a striking ice tank, composed of illuminated acrylic rods, which flashs to mimic the regular rhythm of a heartbeat.